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When the developer got approval to build on Chicago's Historic Prairie Avenue (on the city's near south side), an exclusive new neighborhood was born. Fourteen, five-story luxury homes anchored the project on a street with architectural gems including Glessner House and the Marshall Field mansion. Each home was designed and built to complement the historic architecture of Prairie Avenue. Luxury finishes and all the latest high-tech amenities (including a personal elevator) completed these unique buildings. So, how do you go about marketing one-of-a-kind luxury homes in a historic urban neighborhood? A great concept was key. Take Your Place in Chicago History...a simple message that successfully appealed to the upscale buyers we were searching for. The well appointed model home spoke for itself, but the neighborhood needed some salesmanship. The project sold out in just under 24 months. Our Services: Print Advertising, Photography, Direct Mail, |